Researcher Ciara Mahon of Dublin City University is currently carrying out a study titled ‘Exploring attitudes towards social media influencers and their perceived impact on body image’

Study aims:

• To explore young adults’ attitudes towards social media influencers and their perceived impact on body image
• To learn more about what motivates people to follow appearance-focused social media influencer accounts and body-related ‘advice’ they provide.

The researchers are recruiting young adults aged between 18-25 years. Participation involves one 30 minute interview, either on-site at DCU Glasnevin Campus or online, depending on participants’ convenience .

Contact Details

Researchers: Dr. Ciara Mahon (ciara.mahon@dcu.ie)

Dr. Louise Hanson (louise.hanson@dcu.ie)

The study has received ethical approval from DCU’s Research & Ethics Committee.